Pitch app

Nike provides a laser playing field.
nike mipista

It’s late. You and your buddies are getting out of work, home from the bar, or just chilling in the apartment. And you get the urge to play a bit of football (that would be soccer to North Americans). What can you do? Hitting up a random field to kick the ball around is so 2012. In Madrid, Nike and Doubleyou Barcelona designed an app that’ll summon a Nike truck to you location to project a pitch onto a flat surface, any time, anywhere. Balls, nets, buddies and dubstep soundtrack not included.


Advertiser: Nike
Agency: Doubleyou Barcelona