Puppy power

Beneful's Rube Goldberg machine of adorableness.

A Rube Goldberg machine is a contraption or device made deliberately complicated to perform a simple task, usually involving a chain reaction. Beneful has upped the ante with an overly adorable and complicated contraption. This new spot (all impressively done in one continuous take) by New York-based Deep Focus lets the dogs out to power the machine, which has the sole purpose of releasing a bunch of tennis balls and encouraging play. They should take this thing on the road. It would be perfect for dog parks everywhere.


Advertiser: Beneful (Purina)
Agency: Deep Focus