Brain beer

Get Castle Light with your mind.
brain beer

If you can print images with your mind, why not get beer? South African Castle Light and agency Hellocomputer have rigged a machine that dispenses beer when you concentrate on “extra cold.” People who were outfitted with an EEG scanner were rewarded with a cold brew. Talk about a new way to feed the mind.


Advertiser: Castle Light
Agency: Hellocomputer