Life-changing bacon

Maple Leaf reveals the secret power of our favourite meat.
life saving bacon

Bacon can change your life. At least, according to this new campaign by Maple Leaf and John St. It follows a working mom who can’t get the family to pitch in, that is until she starts serving bacon with meals. Want the bed made? Serve a hot dog with bacon. Garbage taken out? Give a bacon breakfast sandwich as a reward. We’ll agree, bacon is pretty awesome. But life changing? Maybe if it’s maple-flavoured bacon…


Advertiser: Maple Leaf Foods
Agency: John St.
Creative Directors: Stephen Jurisic, Angus Tucker
Copy Writer: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Anna Neilson
Account Service: Amelia MacGregor and Heather Crawley
Brand Experience/Planning: Allison Coggins
Director: Will Beauchamp/Jamie Cussen
Production Company: Aircastle Films
Exec Producer: Will Beauchamp/Jamie Cussen
Line Producer: Lauren Corber
Editorial: Aircastle Films
Editor: Anne Feldman
Post Production: Aircastle Films/Susan Armstrong
Casting: Jigsaw Casting
Casting Director: Shasta Lutz