Rubber on the runway

Goodyear strikes a pose.

Super high-concept fashion can sometimes just make sense. This new advertorial by Goodyear and photographers/designers Carl Elkin and Meirswa Kluska is meant to show off the durability of the tires by depicting them as high-fashion body armour. The prints wouldn’t be out of place on the walls of a fashionable gallery exhibit (or at the next Nascar race, for that matter).

Via Design Taxi.