Bucharest not Budapest

Rom clears up the confusion.

Apparently, there’s a lot of confusion over the capitals of neighbouring countries Hungary and Romania. Bucharest and Budapest do sound very similar, and apparently famous folks from Michael Jackson to Lenny Kravitz have made the mistake in concert. And Romanian chocolate bar Rom has had enough. It’s released this lovely sketch animation, by McCann Bucharest, to help solve the city’s identity woes. The video points to a website, which includes a gallery of mistakes and a social component to help Bucharestians show others the error of their ways.


Advertiser: Rom
Agency: McCann Bucharest