Mad Tom Tweets

Muskoka's brew sends out some angry messages.

Who doesn’t love a good Twitter fight? The folks at Muskoka Brewery and One Twenty Three West have set up an a new Twitter account for the Mad Tom IPA as part of a larger digital and radio campaign (you can hear all the radio spots on the website). Every time you tweet to Mad Tom, expect a response…and not a nice one. He isn’t Pleasant Tom IPA, afterall.


Advertiser: Muskoka (Mad Tom IPA)
Client: Muskoka Brewery Inc.
Marketing Manager: Mike Laba
Agency: One Twenty Three West
Programer: Dane Wu
Producer: Ninette Aves
Illustrator: Iain McIntosh
Creatives: Bryan Collins, Rob Sweetman