Smile back
Coca-Cola shares grins.
[iframe_youtube video=”skl7mVCCZ3k”]
Sometimes, it pays to smile back to that stranger on the streets. Coca-Cola, Victor & Spoils and Mofilm set a bunch of brand ambassadors with happy faces loose on different cities. Their mission: smile at everyone. When someone smiled back, he or she was rewarded with a cold bottle of Coke. Apparently, they skipped Canada. Probably cause they’d run out of bottles within a few minutes, since we’re so nice and all.
Credits:
Advertiser: Coca-Cola
Agency: Victor & Spoils, Mofilm
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