Smile back

Coca-Cola shares grins.
coca-cola smiles

Sometimes, it pays to smile back to that stranger on the streets. Coca-Cola, Victor & Spoils and Mofilm set a bunch of brand ambassadors with happy faces loose on different cities. Their mission: smile at everyone. When someone smiled back, he or she was rewarded with a cold bottle of Coke. Apparently, they skipped Canada. Probably cause they’d run out of bottles within a few minutes, since we’re so nice and all.


Advertiser: Coca-Cola
Agency: Victor & Spoils, Mofilm