Camp gyno

Hello Flo's Godfather-style ode to periods.

Tampon subscription service Hello Flo is coming out swinging. Working with BBDO in the US, the new service tells of a young girl at the ripe age of 12 becoming the Godfather of periods at her camp. It’s tongue-in-cheek and doesn’t shy away from the word vagina. And, seriously – how hard is it to use the name of proper body parts in commercials? They get props just for using grown-up lingo. Hello Flo, you’ve got us sold.


Advertiser: Hello Flo
Agency: BBDO