Future U

Future Shop gives away cash, socially.

Students are often broke. That’s the reasoning behind the latest campaign from Future Shop and John St., which launched Future U, a social media grant system that rewards kids for interacting with the brand. Students can win products weekly (and a chance to announce them over radio commercials) through a Facebook audition, take pop quizes over Instagram (it’s an Instagrant or an Instaquiz…get it?), or write the world’s shortest Twitter essay (aka 140 characters long) for a chance to win $140. Let the puns begin.


Advertiser: Future Shop
Agency: John St.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Associate Creative Director, Copy Writer: Kurt Mills
Associate Creative Director, Art Director: Kyle Lamb
Art Director: Zack Vitiello
Associate Creative Director, Design: Tony Ponzo
Designer: Jonathan Mutch
Project Manager, Design: Dominique Anthony
Agency Producer: Cas Binnington
Account Service: Ian Brooks, Jared Applebaum, Lauren Aitchison, Amelia
Brand Experience/Planning: Tammy Chiasson, Allison Coggins
Production Company: The Development Factory
Exec Producer: Lindy Zucker, Suzanne Abate, Andrew Bodis
Audio House: RMW Music
Radio Director: Andrew Bradley
Exec Producer: Jeff Cohen