Jump store

Adidas trades leaps for shoes.

Adidas has opened the (probably world’s first) jump store, where in order to get a pair of kicks, you’ve got to soar. Working with TBWA\London, the pop-up shop, as well as the gathered crowds and the resulting video are pretty spectacular. Though two very important issues come to mind: 1) what about the vertically challenged? 2) Despite the pretty awesome soundtrack, is anyone else left singing Kris Kross’ “Jump” afterwards? Missed soundtrack opportunity?


Advertiser: Adidas
Agency: TBWA\London