Hockey reprieve
Tennis Canada saves kids from the ice.
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Hockey, Canada’s beloved pastime… or is it? Tennis Canada and Bensimon Byrne are trying to save those kids forced into the sport from a cold and icy fate… join tennis, these commercials suggest, and you can skip the lonely penalty box. Your move Hockey Canada – care to take a puck-shot at the racket sport?
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Credits
Advertiser: Tennis Canada
Agency: Bensimon Byrne
Creative Director: Joseph Bonnici
Associate Creative Director/Art Director: Dan Strasser
Associate Creative Director/Copywriter: David Mueller
Account Director: Mark Hewitt
Producer: Christine Pacheco / Michelle Pilling
French Producer: Claudia Theriault
Film Production: OPC
Director: Chris Woods
Executive Producer: Harland Weiss
Editing: Married to Giants
Editor: Graham Chisolm
Audio: Pirate
Director: Vanya Drakul
Transfer: Alter Ego
Online: Alter Edo
Online Editor: Darren Archim
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