Become the robot

San Pellegrino transports you to Italy...electronically.
san pellegrino

San Pellegrino, Ogilvy NY and interactive studio Deeplocal want to take you to Italy…via a robot. The brand is offering three minutes in Italy, inviting Facebook fans to book a robot to take a tour of Taormina in real time. Your face is transplanted on the machine, and you can move the bot as you please, chatting with locals through a translation program. This has all the makings of a great movie: man meets woman, through the robot. The pair start their intercontinental love affair. Man keeps booking robot for rendez-vous. Hilarity ensues. We call the movie rights.


Advertiser: San Pellegrino
Agency: Ogilvy NY, Deeplocal

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