Fundraising overload

Scotiabank AIDS Walk for Life simplifies.
scotiabank aids walk

Cutting your hair for the cause. Growing your beard for the cause. Trimming your toenails for the cause. All seem worthy pursuits in an effort to raise funds for various charities. But Scotiabank AIDS Walk for Life and TBWA\Toronto want to simplify things just a tad. All you have to do is walk for the cause, this video says…but sadly, then you won’t have the beard to show for it.


Client: Scotiabank AIDS Walk For Life
Agency: TBWA\Toronto, Toronto, Canada
Executive Creative Director: Allen Oke
Art Director: Susie Lee
Copywriter: Jonah Flynn
Group Account Director: Erika Maginn
Account Executive: Alexei Northover
Producers: Lauren Sloan, Nadya MacNeil
Production Company: Industry Films
Director: Jonathan Bensimon
Line Producer: Trudy Turner
Editing: School Editing
Editor: Aaron Dark
Online: Sean Cochrane
Audio House: Vapor Music