Natural tabitat

Samsung explores the wild tablet lover in-situ.
samsung in situ

Samsung Canada and Cheil want to show off the tablet lover in their natural habitat. So join them on a journey, nature documentary-style, as they follow the Wanterus, Relaxicus and Connecticus through the motions. If you’re using your tablet in public next time, be wary of a creepy nature videographer not-so-surreptitiously following you around.


Advertiser: Samsung Canada
Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01