Website IRL

Toyota brings the great online to the vast outdoors.
toyota irl

In a bid to target the outdoor-lovers who, this case study reasons, don’t spend time online, Toyota South Africa and Hellocomputer & Draftfcb Johannesburg created a digital experience IRL. Tapping a popular cycling trail, they built an interactive obstacle course, turning the bike into the real-life mouse, triggering sensors throughout the course that flip over information about the brand’s new Rav4. But where are the cat videos? Every modern website should have at least one cat video.


Advertiser: Toyota
Agency: Hellocomputer & Draftfcb Johannesburg