Absurd shakedown

Bolthouse Farms' videos respond to our cravings.
bolthouse farms

As part of Bolthouse Farms’ ShakeDown product launch (baby carrots that the consumer seasons by shaking them in their packaging), Bolthouse and Proximity took to YouTube with 80 personalized videos targeting Twitter users talking about cravings. They range from the absurd to the completely absurd, and even feature a couple of sort-of celeb cameos.


Advertiser: Bolthouse Farms
Agency: Proximity Canada
Executive Creative Director: Jon Finkelstein
Creative Director: Dave Stevenson
Senior Copywriter: Ed Malyon
Senior Art Director: Jonathan MacArthur
Group Account Director: Joe Myers
Account Supervisor: Rebecca Ho
Strategist: Paul Hanlon
Producer: Jessica Valentini
Project Manager: Erin Segal