Whatever it takes

CUPE's cat in a clown costume vies for your attention.

Who doesn’t like a cat in a bowtie? (Probably the cat, but that’s beside the point.) To get people’s attention in this over-saturated, info-inundated, kitten video-crazy market, the folks over at CUPE and Toronto agency K+CO are trying to get you to listen. Unions aren’t a bad word, they say, and aren’t responsible for the current economic woes. And look, here’s a cat, dressed as a clown to make sure you really pay attention. Catvertising strikes again.


Advertiser: CUPE Ontario
Agency: K+CO
Creative/Art Direction: Ahmad Ktaech
Copy: Howard Sato
Motion Design: Daniel Schifano