Save a life

St. John Ambulance makes the case for learning first aid.

This powerful spot from St. John Ambulance in London shows why it’s important for everyone to learn first aid. To that end, the spot pushes to a web page where, once viewers get that lump out of their throats, they can get educated on how to “save the boy” in the video.


Client: St John Ambulance
Agency: BBH, London
Creative Team: Rob Ellis & Alex Ball
Creative Director: Matt Doman & Ian Heartfield
TV Producer: Natalie Parish
Interactive Producer: Kate Sutherland
Strategic Business Lead: Ann-Marie Costelloe
Strategist: Carl Mueller
Team Manager: Lauren Blunden
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DoP: Lasse Frank
Post Production: MPC
VFX Producer: Josh King
VFX Supervisors: Tom Harding and Adam Crocker
Colorists: Jean-Clement Soret and James Tillett
Editor/Editing House: Joe Guest / Paul Moth @ Final Cut
Sound: Factory
Sound Engineer: Sam Robson