Flavoured by fire
Budweiser roasts up a new brew.
[iframe_youtube video=”qiyN4fM3YuY”]
Labatt is lighting the screen on fire to help evoke a bit of the flavour of its new brew, Budweiser Crown. The lager is crafted with roasted caramel malt, as quick-cut shots of the brewing process make clear. They had us at caramel.
Credits:
Advertiser:Labatt Breweries of Canada
Agency: Anomaly
Production Company – Method Labs (Chicago)
Director – Gil Baron
Exec Producer – Chris Webb
Line Producer – Katy Rall
Producer – Karen Anderson
Editing – Beast
VFX House – Method Studios
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