Cheesy anthem

The Dairy Farmers of Canada tap pleasure.

Following the success of its milk anthem (done as part of the Strategic Milk Alliance), the Dairy Farmers of Canada and DDB have released another anthem-filled campaign, this time for cheese. It’s all about finding pleasures in life, the ads say. And sure, it’s a bit cheesy (oh yes, we went there), but touching at the same time.


Client: Dairy Farmers of Canada
Agency: DDB Canada/Toronto
Executive Creative Director: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace, David Ross
Copywriter: Denise Rossetto, David Ross, Domenique Raso
Art Director: Paul Wallace, Rebecca May
Agency Producer: Andrew Schulze
Account Director: Melissa McCaughey
Business Unit Director: Jacqui Faclier
Account Coordinator: Mike Johnson
Strategist/Planner: Tony Johnstone
Media Company: M2
Executive Producer: Jennie
Director: Jorn
Director of Photography/Cinematographer: Jorn Haagen
Line Producer: Todd Huskisson
Post-Production Company: School Editorial
Editor: Brian Wells
Colourist: Wade Odlam, Alter Ego
Audio House: RMW Music
Audio House Producer: Jeff Cohen
Audio House Director: Ted Rosnick
Music: RMW Music
Casting Agency: Michael Stevenson – Fade to Black
Other: Fort York – Video Finishing House