Living piano

TFO's human-powered serenade.

TFO, the Festival d’Opéra de Québec and Lowe Roche wanted to promote that TFO as the only public channel in Ontario that features opera weekly. So, of course, they set up a life-sized piano, with the notes provided by some singers, with a conductor who leads the public in a singalong with a twist. Kinda makes you wish you’d stuck with those piano lessons, don’t it?


Advertiser: TFO
Agency: Lowe Roche
Executive Creative Director: Sean Ohlenkamp
Associate Creative Director: Gail Pak
Copywriter: Jordan Gabriel
Account Director: Fred Morin
Agency Producer: Caroline Wrinch
Production House: 1ONE
Producer: Marc Andre Gilbert
Director/Editor: Antony Ayotte
Post Production: 1One
Sound Supervisor/Designer: Yan dal Santo
Music House: Apollo Studios