Make a mark

Levi's taps old-school stuff for social media.

As part of its fall campaign, Levi’s and AKQA teched out some old-school hardware. The brand is bridging the gap between past and present, with a typewriter than can post to Twitter, a guitar that can stream to Soundcloud and Graflex Speed Graphic Camera linked to Instagram. The products are on display at the Station to Station art installation, which is touring the U.S.


Advertiser: Levi’s
Agency: AKQA