Excel's gum hotline for bad breath.

Excel and BBDO know that a bad breath disaster is waiting around every corner (and with every bite of garlic bread, before every morning teeth cleaning and after really stinky anchovies). So they set up a gumergency hotline to help you deal with your bad breath. Just call 1-855-EXCEL IT, and you can hear about options like what to do in an elevator, on a job interview or in the office. Or, you know, you could pop an Excel gum, cause all the answers lead back to that inevitably (but there would be no fun in that.)


Advertiser: Excel/Wrigley
Agency: BBDO
Dan Alvo, Director of Marketing
Laura Amantea, Marketing Manager
Derek Fukui, Brand Manager
Michelle Lefler, Director Corporate Affairs
Carlos Moreno – SVP, Executive Creative Director
Shawn James – Art Director
Sean Atkinson – Copywriter
Chitty Krishnappa – Group Account Director
Charlotte DiLecce – Account Executive
Adriana Laborde – Broadcast Producer
Rosanne Luckevich – Print Producer
John Rodrigues – Senior Production Artist
Jano Kirijian – Retouching Department Manager
Stephanie Gagne (French Adaptation, Montreal) – Account Executive, Junior Producer