Pink ribbon highway

A blacktop gets highlighted for cancer awareness month.

How’s this for an interpretation on the highway to hope? To promote cancer awareness month in Iceland, the Icelandic Cancer Society and agency Brandenburg laid down a lot of pink paint on a freeway exchange in the capital of Reykjavik that, when viewed from above, resembles a pink ribbon.  Here’s hoping it starts a movement toward more colourful highways.


Advertiser: Krabbameinsfélag Íslands / Icelandic Cancer Society
Agency: Brandenburg — Iceland