Trim the fat

Burger King cuts costs.
burger king

What happens when you cut 40% out of you commercial budget? To show off how it has cut 40% of the fat in its fries, Burger King and Sid Lee decided to trim the fat on their commercials. What starts out with an elegant dinner on a beach quickly devolves into a Who Framed Roger Rabbit-style spot, with a cartoon replacing the attractive spokesman. One niggle – bring back the attractive spokesman.


Advertiser: Burger King
Agency: Sid Lee