Surprise baby

Plan Belgium's awkward schoolyard truth.
plan belgium

Plan Belgium and DuvalĀ Guillaume Modem sent a high school in Belgium a surprise of the stork variety. “Gabriela’s” first day at school is marred by stares, laughter and confusion as her peers gaze at her bump. It’s all a stunt, of course, as the Plan Belgium spokespeople come in later to explain that in many countries, a 14-year-old pregnant girl is quite normal. It’s a good spot, but does cross the cheesy line right at the end.


Advertiser: Plan Belgium
Agency: Duval Guillaume Modem