Grey Goose’s Boulangerie

Baked goods and vodka... need we say more?
The Tasting Room

Who knew baked goods went so well with vodka? Grey Goose and Harrison & Shriftman PR have set up shop, literally, in New York with a bakery and accompanying speakeasy and behind-the-scenes tour to promote the brand’s use of wheat in its vodka. Divided into three parts, people are first greeted with a fresh baked good (mmm, baguettes!), then offered a tour of the wheat-to-vodka process with Grey Goose’s founder Francois Thibault, and finally a drink in the back. Sounds like a dream shopping trip to us.


Advertiser: Grey Goose
Agency: Harrison & Shriftman PR