Skittles Rich

A million brightly-coloured candies? Priceless.
skittles rich

Here’s your chance to be a millionaire. A Skittles millionaire that is. This new digital campaign from BBDO and Wrigley is giving folks a chance to win a million pieces of the brand’s candy, and all you have to do is participate in a digital Skittles pyramid scheme. For every view your share gets, your “currency” goes up. Do you think the bank accepts Skittles as currency?


Advertiser: Wrigley (Skittles)
Agency: BBDO