Disappearing ads

The Memory Project's 10-second reminder.
Screen shot 2013-11-11 at 8.38.20 AM

This Remembrance Day, historical society The Memory Project and Rethink paired up to remind people – largely teens – about war veterans. Using Snapchat – a mobile app that allows users to send friends images and short videos, which then disappear after 10 seconds – the campaign reached out on Monday with short messages reminding people to never forget the vets, driving folks to the organization’s website for more information.


Advertiser: The Memory Project
Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Director: Joel Holtby
Writer: Trevor Gourley
Accounts: Christina Festosos, Marie Lunny
Postproduction: Posterboy
Editor: Steve McGregor
Music, Sound Design: RMW Music