Furry heroes

Purina barks out a tune.

Musical collaborations to raise funds for deserving organizations are nothing new. Neither is tapping adorable animals or pets for a cause. But this is the first time that we know of where the two are blended together for a campaign. Purina, pet cancer organization Pet Trust and Red Urban created the music video, complete with slow motion lens flares, to raise funds to fight the animal disease. It feels so totally “internet,” despite the severe lack of cats in the video (only one at our count). And, should you really enjoy the tune, it’s available for purchase on iTunes.


Music Video Title: “We Could Be Heroes”

Advertiser: Nestle Purina / Pet Trust

Vice President, Product and Strategy Communications: Mary Siemiesz

Managing Director, Pet Trust: Karen Scott

Agency: Red Urban

Creative Director: Christina Yu

Art Director: Patrick Shing

Writer: Matt Syberg-Olsen

Integrated Producer: Terri Vegso

Strategy & Development Director: Keith Barry

Creative Resources Manager: Mary-Claire Barlow

Production Company: Untitled Films

Director: Curtis Wehrfritz

Producer-: Michael Smith

Executive Producer: Lexy Kavluk

Production Designer: Matt Hopkins

DP: Kris Belchevski

Post Production: Rooster Post

Editor: Christina Humphries

Assistant Editors: Adam Cunliffe, Jawin Laverde

Producer: Yumi Suyama

Executive Producer: Melissa Kahn

Transfer: Alter Ego

Colourist: Eric Whipp

Online: FortYork

Flame Artist: Ernie Mordak

Assistant Flame Artist: Jason Pereira

Audio: Pirate, Toronto

Director: Chris Tait