Awesome girls

GoldieBlox's epic domino effect.

Toy maker GoldieBlox has a new campaign out with its own take on the┬áRube Goldberg machine, created by designer Brett Doar. Three girls epically rebel against the notion that they need to love pink building a mass Rube Goldberg machine with help from the blocks, while a modified version of a Beastie Boys’ tune plays. It’s part of a wider initiative to get girls into the STEM (Science, technology, engineering and math) fields. And if you loved this ad, give it a vote for a chance to air, for free during the next Super Bowl.


Advertiser: GoldiBlox
Designer: Brett Doar