Crunch battle

Oatmeal Crisp takes on all challengers.

Which would win a crunch-off? Oatmeal Crisp or a gingerbread wedding massacre? Oatmeal Crisp or malfunctioning robots? Oatmeal Crisp or a turtle? Well, the answer in this campaign, by Cossette, pretty clearly gives the cereal brand the crown (belt? ring?). Check out all the videos at


Advertiser: General Mills
Brand: Oatmeal Crisp
Agency: Cossette, Toronto
Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Directors: Perle Arteta, Alessandro W├╝rgler
Writer: Michael Potash
Designer: Erin McGuire
Producer: Colleen Floyd
Developer: Christina Habberjam
Project Manager: Kate Roberts
Account Services: Angela Rosales, Stephanie Houghton, Nick O’Donnell
Production Company: OPC FS
Directors: Sean Wainsteim, Jono Hunter
Executive Producer: Liz Dussault
Line Producer: Dwight Phipps
Director of Photography: Marc Laliberte
Editor: Mike Colangelo
Editorial Company: Soda Post
Smoke Artist: Mike Morey
Audio House: Silent Joe (Tom Thorney, Colin Caddies)