Feel good

A Dempster's soul-gram.

If you could celebrate a fellow employee, would you give them a cake or send them a “Feel Good-O-Gram.” The correct answer is cake. Always cake. But in the absence of delicious dessert, a disco-inspired singing telegram from Dempster’s comes a pretty close second. This new campaign, by Cundari, is the latest in the brand’s real-people stunts (check out examples, here and here). Warning, you’ll be singing James Brown’s “I feel good” all day after watching this.


Advertiser: Dempster’s¬†/ Canada Bread
Product: Healthy Way
Agency: Cundari
CCO: Andrew Simon
Group Creative Directors: Cory Eisentraut, Mike Sipley
Art Director: Jung Ahn
Senior Copywriter: Maggie Pycherek
VP Business Director: Kristin Vekteris
Account Supervisor: Filipe Da Luz
Producer: Aggie Brook
Director: Justin Brennon Smith, TouchPoint Films
Editor: Aaron Dark, School
Music: Tyson Kuteyi, TA2
Colour: Tricia Hagoriles, Alter Ego
Post: Michael Bishop, Fort York