Little hero

SickKids spotlights a cancer survivor.
Sick kids

If you’ve still got goosebumps from last week’s #Batkid magic, hopefully you’ll find a bit more space in your heart for Antonio, a cancer survivor from SickKids. With help from JWT, the hospital hijacked a movie trailer (in the best way possible) to put the spotlight on the little hero, who kept smiling throughout his treatment.


Brand: SickKids (Hospital for Sick Children)
Agency: JWT, Canada
Chief Creative / Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Christian Martinez
Copywriter: Tyler Schell
Agency Producer: Raquel Rose
Account Team: Neil MacLellan, Michelle Ching
Director: Jake Kovnat
Production Company: Sons & Daughters
Post-Production: Panic & Bob
Editing House: Marco Pazzano
Music House: Eggplant
Media Agency: Mindshare
Audio Post Director / Music Supervisor: Adam Damelin