Small time commitment

Big Brothers shows how little it takes.

Big Brothers of Greater Vancouver and DDB Vancouver have created a series of seven-second TV and online spots to show just how little time it takes to be a mentor to a boy. He wants to know if dropping an F-bomb is OK? A simple “no” should suffice. Spends too much time on a smartphone? Just hand him a book. No question is too tough or situation too sticky to resolve, while being a role model for a young friend.



Advertiser: Big Brothers of Greater Vancouve,r Ashlee Milby, Marketing & Communications Manager
Agency: DDB CanadaVancouver
Executive Creative Director: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter:  Daryl Gardiner / Amina Halim
Art Director: Daryl Gardiner / Lisa Chen-Wing
Agency Producer: Dana Rudelier / Shannon Cherry
Account Supervisor: Roger Nairn
Production Company: OPC // Family Style:
Director:  GoodDearGood — Jonathon Hunter
Director of Photography:  Marc LaLiberte Else
Camera Operator:  Marc LaLiberte Else
Line Producer:  Isil Gilderdale
Post-Production Company: PostPro Media
Editor:  Daniel Pruger
Online Editor:  Daniel Pruger
Colourist:  Randy Egan
Audio House: GGRP:
Audio House Producer(s):  Peter Clarke
Audio House Engineer(s):  James Spooner
Casting Agency: Steven Mann, CDC, Casting Director, Mann Casting