Scentless typography

A perfume inspired by Helvetica.

Ahh, Helvetica. The typeface’s magnetism is one of the world’s greatest mysteries. It’s been used in countless brand logos, said to be the preferred font for creatives and was even the focus of a documentary film.

And now, for only $62, you can spray the typeface’s ubiquitous charm on your person. The mixologists over at Oakland-based Guts & Glory cooked this scent up for all you Helvetica-fanatical-types. But we won’t bother warning you of the neutral font perfume’s lack of aroma, being that it’s filled with two ounces of distilled water and air…cause you saw that twist coming all on your own, didn’t you?