Festive fakery

Boston Pizza's solution to bad gifting.

Ever been on the receiving end of a terrible, obviously-last-minute Christmas gift? Or worse, as the deliverer? (It’s not a pretty scene, let us assure you). Boston Pizza and Taxi have a plan to end this “Festive Fakery,” touting a gift card to the QSR (of course) with a TV spot and microsite. Sure beats black socks.


Brand: Boston Pizza
Agency: Taxi
Executive Creative Director: Darren Clarke
Creative Director: Niall Kelly
Art Director: Justin Turco
Copywriter: Mike Shuman
Group Account Director: Edith Rosa
Account Director: Tamara Staines
Account Manager: Melanie Abbott
Producer: Sarah Moen, Megan Flett
Senior Designers: Yuko Brown
Retouchers: Esther Sanchez, Andrew O’Driscoll
Digital Producer: Sonja Vreugdenburg, Terri Winter
Developer: Mason Braun
Director, Digital Strategy: Sean McDonald
Operations Lead, Digital: Pat Elia
Motion Developer: Kelly Keenan
Editor: Kye Krauter (with BENT Image Lab)
Online: BENT Image Lab
Casting House: Grayson Matthews
Audio Production: Grayson Matthews
Creative Director: Tom Westin
Executive Producer: Bridget Flynn