More than golf

Clovelly's off-season play.

Golf courses tend to not see much action during the winter months but Clovelly and St. John’s-based agency Ray are aiming for a better round this off-season. They’re taking a different approach, with magazine ads, direct mail, online ads and point of sale that blends golf and business lingo to lure corporate-types to try the restaurant for business functions and meeting facilities.  Sounds like a good plan to lower Clovelly’s winter handicap.


Brand: Clovelly Golf Course
Agency: Ray
Creative Director: Jenny Smith
Writer: Jenny Smith, Fabrice Thibault
Art Director: Keaton Lynwood
Designer/Digital: Adam Stephens