Sober sweaters

Budweiser's crochet jumpers for DDs.
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We’ve heard of turkey-feeding-tweets¬†and vending machines that spit out model cars in exchange for hashtags, but Budweiser U.K.’s Twitter-powered knitting machine takes the social microblogging platform to a whole other place. The beer brand is inviting people to tweet #jumpers4des to help power the brand’s “Knitbot.” For every tweet it receives, the robot will make a stitch in a Budweiser holiday jumper, which will then be given to designated drivers to wear on night’s out celebrating responsibly. Anyone else reminded of Sid Lee’s Knitter Stream from 2012?


Advertiser: Budweiser UK
Marketing manager: Jennifer Anton