Instant takeoff

Air France's travel raffle.

Remember Heineken’s summer travel roulette stunt where travellers had a chance to change their scheduled trip for an unknown destination? Well, for this Air France and Bleublancrouge stunt, the destination (Paris) was well-advertised, but it was still a gamble for consumers. They showed up at Toronto’s David Pecaut Square with their luggage and passport in the hopes that their name would be drawn from 300 others who showed up for flight AF351, Air France’s daily trip to Paris. Two winners and their significant others were whisked away for an instant bon voyage, including a four-night hotel stay. For the rest, we guess, it was off to work.


Brand: Air France
Agency: Bleublancrouge
Production and realization: JSEM
Video production: Outan