Mobile a cappella

Bell's multiple musical screens.

London, Ontario’s Mike Tompkins has already made quite the name for himself with his a cappella skills and now he’s bringing them to the small screen (albeit pretty large smartphone screens) for Bell. Multiple versions of Tompkins’s mug float through the air on mobile devices as he sings, snare drums and even synthesizes his way through this rendition of Depeche Mode’s “Just can’t get enough.” Out of his head, indeed. But hey, this could give Tompkins a boost to global fame just as a similar Apple iPod ad did for Feist in 2007.

Bonus: Take a behind-the-scenes look at the spot here.


Brand: Bell
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director:  Shane Ogilivie
Art Director: Simon Au
Writer: Jon Webber
Group Account Director:  Kate Torrance
Account Supervisor: Jessica DeSantis
Clients: Wade Oosterman, Rick Seifeddine, Devorah Lithwick, Jennifer Posnikoff, Chandler Powell, Christine Salagnon
Producer:  Bette Minott
Production Company: Common Good
Directors:  Jamie Webster / Jordan Clarke
Producer:  Marie-Pierre Toure
Audio Company:  Pirate Toronto
Audio Director: Chris Tait
Producer: Taissa Callaghan
Engineer:  Jared Kuemper
Artist:  Mike Tompkins
Colour/Transfer:  Notch
Artist:  Bill Ferwerda
Online:  Axyz
Artist:  Dave Giles