Winter games

Nike's brisk sports spot.

With the Sochi Winter Olympics just a couple of months away, Nike and Wieden+Kennedy are encouraging Russians to get in the sporting spirit with a spot featuring pro athletes braving the cold to play in the streets. With hockey star Alexander Ovechkin, long jumper Darya Klishina and snowboarder Denis Leontvev all doing their thing in the frigid conditions – skating on the road, jumping on a frigid lake and riding a helicopter blade – it’ll make you want to get moving, or make you glad you’re warm inside watching it.


Brand: Nike
Agency: Wieden+Kennedy Amsteram
Executive Creative Director : Mark Bernath, Eric Quennoy
Creative Director: Mike Farr, Pierre Janneau
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Ross Plummer
Associate Post-Production Supervisor: Javier Perroud
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Project Manager: Janna Harrington
Business Affairs: Michael Graves
Production company: Imperial Woodpecker
Director: Mark Zibert
Director of Photography: Chris Soos
Producer: Andrew Travelstead
Executive Producer: Charlie Cocuzza
Executive Producer & Managing Partner: Doug Halbert
Moscow location production company: Hype Productions
Editing company: Poster Boy
Audio post: Grand central recording studios, London