The Good Guys

UNICEF helps save lives with the click of a button.
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Only about 0.04% of internet users actually click on banner ads these days. But if you’re one of the few that clicked on a UNICEF banner ad this holiday season, then congratulations, when you leave this earth, you’d totally be invited to heaven with Mother Teresa, Mahatma Ghandi and Jesus Christ. That’s because you’re now one of “The Good Guys,” says UNICEF Sweden’s new campaign. Three spots that drive donations for life-saving medicine (created by Forsman and Bodenfors) feature the four do-gooders conversing about who did more for mankind over supper and wine. While the spots of them reminiscing about their sacrifices are great, nothing beats watching Jesus learning how to use the internet below.


Agency: Forsman and Bodenfors
Client: UNICEF Sweden
Director of communications: Petra Hallebrant
Senior marketing officer: Jim Carlberg
Marketing officer: Åsa Lee
Art directors: Johanna Hofman-Bang and Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf
Account supervisor Jacob Nelson
Account manager Lena Birnik
Agency producers Magnus Kennhed, Helena Wård
PR manager Desirée Maurd
Designer Nina Andersson