Rekindling romance

K-Y Touch gets couples to warm up to intimacy.

K-Y wants Zoomer couples to warm up to love again during the winter months (with its new lubricant, Touch, of course). A new campaign, aimed at women age 45 and over, has a little fun showing how the product will help them view sex and their partners in a new light. Though he may not have the physique he boasted when she first met him, there’s a stud behind that receding hairline and beer belly to light a fire within.


Advertiser: Johnson & Johnson
Agency: DDB Canada, Toronto
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Denise Rossetto, Todd Mackie
Assoc. Creative Director: Paul Wallace
Copywriter: Domenique Raso
Art Director: Rebecca May
Agency Producer: Caroline Clarke
Account Team: Jacqui Faclier (Business Unit Director), Susan Powell (Account Director)
Vice President, Strategy and Innovation: Dino Demopoulos
Strategy: Sandra Moretti
Social Media Strategy:
Media Company: J3
Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director: Curtis Wehrfritz
Director of Photography: Brendan Steacy
Line Producer: Micheal Smith
Post-Production Company: Posterbory
Editor: Brian Williams, Raj Ramnauth
Editing Producer: Michelle Rich
Online House: Azyzfx Online Editor: James Andrews
Online Producer: Karen Huybers
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: RMW Music
Audio House Producer(s): Jeff Cohen
Audio House Engineer(s): Dustin Anstey
Casting Agency: Powerhouse casting