Training season
The Sun helps Brits get summer-holiday ready.
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With the holiday season behind us, the next few months of winter can feel a bit bleak. That is, unless you have a vacation to look forward to. British tabloid The Sun and agency Grey London are encouraging folks in the U.K. to get prepared (like seriously, Rocky-training montage prepared) for travel in a promo for the paper’s vacation deal. Safe to say these folks will have earned their break.
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