Ice truck

Canadian Tire's frozen vehicle.

Talk about a winter-ready truck. To promote its MotoMaster Eliminator battery during the NHL’s Winter Classic, Canadian Tire froze it to -40 degrees Celsius and used it to fire up a truck made of 11,000 pounds of ice. Now, that’s a cool ride.

For a behind-the-scenes look at how they did it, check out the documentary below:


Brand: Canadian Tire
Concept and TV creative: Taxi
Online video: Notch
Ice truck: Fuse and Iceculture