The year of the you

TurboTax shows what tax payers are capable of.
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Memory recall can be taxing, if it has anything to do with numbers, names and notes. Though that’s not the case when recapping your year’s biggest and most momentous moments, such as bringing a child into the world or getting hitched. Software company TurboTax in the U.S. is currently punting its latest campaign, which applauds Americans for the big and little life moments they’re capable of carrying out, and later remembering for tax purposes. Who knew a company could make completing tax reports seem so epic?


Advertiser: TurboTax
Agency: Wieden + Kennedy, USA