Elegant men

Guinness's fashionable drinkers.

Guinness and London-based agency AMV BBDO are taking viewers into a mythical-feeling world of the Sapeurs, a society of elegant persons of the Congo. These guys, from Brazzaville, Republic of Congo, work regular jobs by day, but by night, they get dressed to the nines and live the high life: evidence that they are “captains of their lives.” Set to the soulful track “What makes a good man” by The Heavy, you might find yourself nodding your head while rifling through your closet for your fancy dress after watching this.

Or, just watch the documentary below and read more about the Sapeurs here.

Guiness Europe